With the rise in nitrogen fertilizer prices, many farmers have limited their purchases. The owner of GROSSDORF explains that now it is not just the price that decides, but the way we work with the customer.

“After the May excitement, we saw an active interest of farmers in purchases not only for the fall, but even for the spring of 2026. But since the second half of June, the market has slowed down sharply. The reason is a sharp rise in prices, which many consider to be speculative. Today, an agrarian is an analyst. He counts, evaluates, and does not chase stocks ‘just in case,'” explains Andrii Khaliavka.

Purchases have become point-based: only what is critically needed. And at the same time, it expects flexibility from the trader. If the seller is willing to give a discount or offer attractive payment terms, the deal will go through. If not, purchases are postponed.

“This is a new behavioral model. A high price is not a guarantee of a sale. Today, the winner is not the one who just has the goods, but the one who knows how to work with the client in a human way: honestly, flexibly, and in a timely manner.”

Yevhenia Tulainova, Latifundist.com, 2025 р